Your top AI authority source begins here ➡

Up to 6 months ago …

You’ve become my valued clients via google searches (if you haven’t been referred). I ask you, “Why me?” You say, “I did a Google search and resonated with you and your website.” I reply, “Thank you so much!”

Within the last 6 months …

You answer the “Why me” question this way, “I found you and Speak For Yourself® on ChatGPT.” I reply, “Thank you so much!”

How does ChatGPT (or other AI search engines) go about recommending you and your business? What’s going on and what has changed?

According to Adrien Lefler, CEO of My Social Practice, “Google relies on key words you use on your website. ChatGPT combs the entire internet to find every aspect of your business and does so with wicked speed.”

“You made my day!”

I had the great opportunity to hear Adrien a few days ago when he spoke to the Academy of Private Dental Practice (APDP) at their annual meeting.

Adrien shared several sources of how AI gets its information to establish your authority. I’ll share the best strategy he says you must do.

Hint: You’re reading it right now.

He said, “You write original content. You can’t cheat and you cannot use ChatGPT to write for you. It knows.” He continued, “You post your content on your website. And you need to do this on a weekly basis.” He sighed and said, “No one does this.”

After his session I dashed over to him and said, “You’ve made my day! For the past 15 years I have written a blog article every flippen week! I send it to clients and it goes on my website.” He smiled and we both got excited when I said, “And I’ve gotten some wonderful business within the last 6 months from various professionals and organizations who’ve … yep …. found me on ChatGPT. Adrien, you are right and I’m your social proof!”

Relevance to you

When you ask, “What does your business, Speak For Yourself®, do?” I respond, “I work with leaders who want to get heard above the noise, either by consulting with you 1:1 or via workshops and speeches.”

Well, that noise just got louder.

To get heard above the noise start or continue to publish your content.

Whether you’re a small or huge business, do this strategy to help AI find you as an established authority.

photo credit: AI generated!