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How to Speak Better – 3 Rules Gleaned from Karen’s Favorite 2015 Super Bowl Commercial

by | Feb 3, 2015

executive speech coach Karen Reisman super bowl trophyKaren’s pick for the best 2015 Super Bowl Commercial: The “All-New 2016 FIAT 500X crossover” set in a small Italian village. Click below!

Why? What does this have to do with the way you communicate?

How To Speak Better Rule #1: BREVITY

In one minute (that’s just 60 seconds) this ad tells a clever and creative story with a clear call to action.

The next time you speak to your Board of Directors, have a meeting with your top advisors, or present a sales pitch to a potential huge client – can you contain yourself? Think brevity.

How To Speak Better Rule #2: EMOTION

This commercial makes you laugh! Anytime you can add humor your message will become stickier. Humor = tragedy + time. What was some horrible mishap awhile back may be funny today. Can you incorporate these past challenges into your current topic matter?

Other ads at the 2015 Super Bowl elicited sadness. Some failed. If you go for the “heart” you must bring your listeners back UP this emotional rollercoaster. We can’t be left crying during the Super Bowl unless your favored team throws an interception with 20 seconds remaining in the game. Logic tells. Emotion sells.

How To Speak Better Rule #3: STORY

Within one minute this FIAT commercial told the entire story with a dash of sexy – the all-new FIAT crossover is bigger, more powerful and ready for action. In fact it has my other favorite “how to speak better” tenant: the power of three. We are left with three clear takeaways.

What’s the story of your organization? Practice it. Use it. Share it.


Karen Cortell Reisman, M.S., author of 3 books and President of Speak For Yourself®, works with organizations on how to communicate to make more money. It’s all in how you speak for yourself. Read more at www.SpeakForYourself.com/blog/





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