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Your #1 Clue to Great Email Openers

by | Dec 18, 2023 | 2 comments

You’re wasting crucial digital real estate with weak email openers.

Don’t state the obvious. Especially in your first sentence.

You’re thinking, “That IS obvious. Why would I start an email with info my audience already knows? I don’t do this.”

But, you do.

Whether you’re a Fortune 500 company, the president of a small business, or writing your annual holiday letter to friends/family/clients … you’re starting your emails with this: “As the year draws to a close, we reflect on the challenges…”

Can’t argue with that sentiment, but is this Non-Newsflash the way you want to gain your audiences’ attention? Hint: you’re NOT!

Our finger is itching to smash the Delete Key before we even read your second non-helpful line, “To be honest, this hasn’t been the year we had planned.”*

Your #1 clue:

Lead with your need.

❌ Do NOT state the obvious. (And please stop saying “to be honest”! Is everything else you write/say dishonest?!)

Your BONUS CLUE:

✅ Start your emails with the word “You” or “Your” and make your info about your reader. Ex: read the first line of this blog!

❌ “I wanted to follow up with you about…” 😬😬😬

You can do better!

*Source: we won’t reveal it! This sentence is verbatim from a city-wide newsletter we received.

2 Comments

  1. Kay Hickey

    Always great advice! Thank you, Karen.

    • Karen Cortell Reisman

      Kay – Your homework is to start your emails with “you” or “your” AND lead with your need!

      Many thanks for your comment and Happy Holidays!

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