How to: Combine Social Media and E-mail Marketing for Optimal Results

Use Twitter as the “hook” to spark interest, conversation, etc

Link back to Facebook/LinkedIn—then engage your audience in greater participation (listening and responding is crucial)

Use newsletters, e-mail marketing and your website to offer deeper content integration and even more thoughtful responses

• Can connect through e-mails to your social accounts as well
• Include a social share button in your e-mails and newsletters
• Use a social e-mail template
• Offer links to relevant content and get feedback to stay current
• Thank loyal subscribers