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What I Learned from E-mail Marketing Boot Camp (Part II)

by | Sep 23, 2011

By Arin Forstenzer

Why should you start social media marketing?

  1. Build your social network of fans, followers and connections by:
  2. Sharing useful, relevant & interesting content that encourages them to interact with you
  3. Interacting with fans and followers through conversation, discussions/debates, problem solving, updates, and so on.
  4. Sharing customer testimonials or success stories
  5. Gives your audience a platform to engage with you

Best Practices for Social Media Marketing

  1. Create a presence: grow brand awareness through various social networks
  2. Provide engaging, relevant content: links to websites, articles, industry-related updates, upcoming events, etc.
  3. Managing Commentary

Combination of both email marketing and social media is best

  1. Twitter: use as the HOOK to spark conversation, link back to Facebook or LinkedIn for further engagement
  2. E-mail/Website: use what you learn in your e-mails and on your website for deeper content integration



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