By Arin Forstenzer

Why should you start social media marketing?

1. Build your social network of fans, followers and connections by:
2. Sharing useful, relevant & interesting content that encourages them to interact with you
3. Interacting with fans and followers through conversation, discussions/debates, problem solving, updates, and so on.
4. Sharing customer testimonials or success stories
5. Gives your audience a platform to engage with you

Best Practices for Social Media Marketing

1. Create a presence: grow brand awareness through various social networks
2. Provide engaging, relevant content: links to websites, articles, industry-related updates, upcoming events, etc.
3. Managing Commentary

Combination of both email marketing and social media is best

1. Twitter: use as the HOOK to spark conversation, link back to Facebook or LinkedIn for further engagement
2. E-mail/Website: use what you learn in your e-mails and on your website for deeper content integration