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Your Top Strategy to Communicate with Clarity

by | Feb 12, 2019

Super Bowl LIII bored us all. Usually we pick the best commercial and tell you what Speak For Yourself® principles they used to propel their ad to the top of the list.

Not this year. Meh.

This time let’s focus on the two announcers in the broadcast booth: Jim Nantz and Tony Romo.

Jim’s job – Report the play-by-play action.

Tony’s job – Add the color commentary.

In spite of the lowest-scoring Super Bowl in history, Jim and Tony chatted, discussed and described the game and its nuance with flair.

What does their duo effort have to do with you? Everything!

This blog is all about how to speak for yourself with power and presence. How to really get your messages across, whether you are presenting at a convention, or you are in your conference room talking with your SVPs, or you’re emailing your team.

How do you get your formal, informal and digital messages to stick in the distracted and overwhelmed brains of your listeners?

You have to be both Jim Nantz AND Tony Romo AT THE SAME TIME.

Think of yourself as the “play-by-play” announcer AND the “color” commentator.

Why? A compelling presentation is not just about the data.

Your listeners will remember what you have said if, and only if, you add in the “color” to enhance your data.

Your “color” includes your examples, props, metaphors, clever quotes, easy to understand stats, stories, analogies and humor.

Unfortunately you can’t bring Tony Romo along to add the “color” (although he is so cute and I’m a biased Cowboy fan forever).

Your job is to be both sports announcers at the same time.

The next time you do your million-dollar pitch become Jim + Tony to ensure clarity and buy-in.

Photo ©:  KCR took photo of TV screen at her brother-in-law’s Super Bowl party

© Karen Cortell Reisman, M.S., author of 3 books and President of Speak For Yourself®, works with decision makers on how to speak with gravitas. It’s all in how you speak for yourself. Karen also speaks about her cousin, Albert Einstein, in a message about hope, resilience and brassieres.

Read more at www.SpeakForYourself.com/blog

#PresentationSkills #BusinessCommunication #OrganizationalCommunication

Karen Cortell Reisman, MS, Executive Communication Author & Speaker


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