“Keep in mind that simple does not mean effortless,” states Eric Kim, a NYT cooking columnist & bestselling author of Korean American: Food That Tastes Like Home, in his article The Secret to a Better Green Salad.

Eric Kim’s comment has broader implications.

He’s also sharing the secret to a better speech! Simplicity is defined as the quality of being easy to understand.

You watch a presenter and you think, “That looks easy.” You might even believe, “I can do that too.” And… you can. We’ve worked with many professionals on how to present material in a way that looks easy while also being impactful.

Your recipe to appear effortless as a speaker ➜

• Practice out loud (not in your head) to a live human being (not a dog). You think I’m kidding about the dog? Articles suggest that it’s easier to rehearse to Buttercup, your bull dog. No… it’s distracting, but I digress.
• Know – exactly – how you will start and how you will conclude. Be able to say your beginning and ending even if I woke you up in the middle of the night to do this exercise.
• Understand the nuances of your audience. Speak directly to their interests and concerns.
• Use good stories, examples, metaphors and humor that make your message sticky. We call that “Velcro”.
• Time your remarks and stick to your time limit given.
• Be able to solve their issues or move their conversation forward. Otherwise – don’t do the presentation.
• Have a clear message with a “return on investment” for your audience. This is your Presentation Currency 💰. You are selling the commodity called “time”. Is it worth their time to listen to you?

The secret to a better green salad ➜

I start with the best ingredient: organic lettuce grown by Jim Reisman @ our Star Ranch . For the rest of the recipe follow Eric Kim @ericjoonho !

Simple does not mean effortless.

#communication   #SpeakForYourself   #KarenCortellReisman   #EffortlessSpeaker