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Super Bowl Commercials – 4 Essential Ingredients for a Viral Campaign

This year’s top three winners, according to USA TODAY’s Ad Meter, are Bud Light, Doritos, and Volkswagen. Here’s why:

1. Humor: The only thing predictable about these commercials is the lack of predictability – and in a funny way.

2. Creativity: Dogs rule and a Darth Vadered kid really does have “the force”.

3. Consumer-centric – The advertisers have listened to their own customers.

4. Brevity – In less than one minute these commercials get their entire message across.

You may think, “Ha – I don’t have the big bucks or an advertising agency to coach me on my communication skills.” The Dorito ad was created by a consumer on a $500 budget. The company staged a contest and this winner walked away with a million dollars!

Incorporate these four essential ingredients to communicate with pizzazz: Find the humor, be creative, please your listener – not just you, and be concise.

The Speak For Yourself® Ad Award goes to Volkswagen. Watch “Darth Vader” starting the 2012 Passat – http://www.youtube.com/watch?v=R55e-uHQna0

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