Karen emcees a National Speakers Association – North TX Chapter event
You are asked to emcee your corporate annual event. OR – you’re tapped to “run” the business holiday dinner. OR – you are chairing a Board of Directors retreat.
Here are 7 tips to emcee, “run”, or chair an event/retreat/holiday dinner/meeting/convention.
1. START STRONG & ON TIME
Begin by having someone introduce you. Not a long intro. It could even be the “Voice of God” – an omniscient voice that booms, “Here’s Karen Cortell Reisman, your emcee for our ‘Annual Grow Your Business Expo’!”. You should NOT have to get up on stage and say, “Shush….” or “Can I have your attention now?”
Begin when you say you will begin.
Introduce yourself. You might be well known in this room. However, you might have guests, significant others, new members of the team who do not have a clue as to why you’re at the lectern. Tell your audience who you are and what your connection is with this event.
2. ACKNOWLEDGE OTHERS
You are one spoke of the wheel. Thank the meeting organizers – the unsung heroes, the production crew (if there is one), and your audience – without them you would not have this great opportunity.
3. KNOW YOUR AUDIENCE & EVENT BACKGROUND
Stealth bomb of all types of communication – NOT knowing your audience. It’s no different when emceeing an event. Do your homework and find out the pulse of your event and what the meeting organizers want as an outcome.
4. HAVE A SCRIPT
Scripts make you a bit stilted, but having a script in this role is OK.
Can you skip the script? Yes – IF you have speaking experience, and the group’s culture leans to informal. Otherwise, the script will be your best friend.
Do you read verbatim from this script? NO. Practice and make it conversational. It’s a crutch, not your life jacket. You may also use a teleprompter.
5. SHARE THE AGENDA
No matter how much the group likes you, your audience wants to know how long they have to sit there, when the breaks are, and what the expectations are for all.
5 1/2: CREATE A “RUN OF SHOW”
This is a behind-the-scenes minute by minute layout of the entire event that you create in tandem with your meeting organizers.
6. MAKE YOUR AUDIENCE FEEL SPECIAL
Don’t say, “I’m nervous. But this is just a routine meeting so we’ll just start with our clip from our CEO.”
AAGH! First – don’t share your nervousness status. We don’t care and if we do care, then we are now distracted by your emotional state. Second – “routine meeting” – NO! You want your audience to feel like this is an ecstatic use of their time. Do say, “Today you are in for a treat. We have a cutting edge program starting with a special and customized video from CEO Jordan Brooks.”
7. END ON TIME
While hard to control, your credibility and the event’s credibility are enhanced when the timing flows well. The other evening I was at an awards dinner (yawn, long winded, I’m already tired… you know the drill). The emcee said we’d be done at 8pm. My “shoulder skeptic” inner voice thought, “These events never end that early or on time.” It did! I was impressed.
The last impression becomes the lasting impression.
BONUS TIP
While not on your Emcee To Do List, you can suggest to the meeting organizer to have a stellar valet service, if attendees are transporting themselves to and from the hotel/convention venue. Once over, it’s over and people want to move on.
Source: Andy Saks, President of Spark Presentations – sparkpresentations.com
Karen’s after-lunch 1/2 day speaker training workshop
The group enters the seminar room to participate in my afternoon 4-hour (!) speaker training workshop after dining on a buffet lunch of salad, fried chicken fingers nestled on waffles with syrup, barbeque/honey meat loaf, mac ‘n cheese + brownies.
Did I mention it’s Friday afternoon and they’ve been at this association’s seminar for several days?
You might think, “THIS is NOT perfect timing!” And, you’d be correct.
Your speech timing options (if you get to make that call) include: beginning of the day, mid-morning, during lunch, after lunch, late in the day, or after dinner.
Each time slot has pros/cons.
You might get most to attend at the start of the day, but they will straggle in or be distracted by their flood of morning emails.
You’ll never compete with chocolate. (It will always win!) So speaking during a meal has its challenges.
You fight with post-food and/or happy hour fatigue if you speak after lunch or dinner.
Why the timing of your speech matters?
➜ You can anticipate your crowd’s energy level and plan accordingly.
Why the timing of your speech does NOT matter?
➜ You need to be “ON” no matter when you grab the mic.
➜ You may not have a choice of when you speak.
If you want to know more about how to strategize your presentation with regard to your audience’s energy/fatigue level, or how to be “ON” as a speaker – you can find out more in my two books on communication skills.
⏰ So, when is the best time of day/evening to give a presentation?
➜ Mid-morning. Your listeners’ caffeine injections have kicked in and there are no food distractions.
Speaking of food, in spite of the waffles/chicken fingers, meatloaf, mac ‘n cheese and brownies digested by my workshop attendees – I had them standing up and doing lots of activities. All good.
Whether you’re pumped or dreading your presentation, you, the speaker, must answer these 3 questions in order to engage your audience.
🎯 Question #1 to create buy-in ➜
Do you know what you’re talking about?
You answer, “Of course!” But, does your audience know that you know?
Tip: Share your credibility through stories. We call this “credibility sprinkles”.
Ex: “When I spoke to 900 home inspectors in California at their annual association meeting I asked them what ‘BS’ stood for and they shouted out ‘better service!’”
🎯 Question #2 to maintain buy-in ➜
Do you care about what you’re talking about?
You do not need to be a raging extrovert. In fact, introverts make great speakers.
Tip: You show your passion for your subject through your nonverbal actions.
Do: Smile, have good posture, exhibit effective eye contact.
🎯 Question #3 to go beyond buy-in ➜
Do you really know who you’re talking to?
Tip: Gather your intel.
Find out: Where is their pain? What makes them tick? What are they good at? Who competes with them? Where can they improve? What defines success for them? How knowledgeable are they about your topic? Experience range?
🎯 Your audiences are distracted, tired or deadline driven. AKA: Overwhelmed. Do them a favor. Nail these answers in order to share your value.
How this transformative Hebrew word can clarify the way you think, communicate and act ➜
Dayenu (die – YAY – nu) defined
The Hebrew translation is “That would be sufficient”, and boiled down to one word … “ENOUGH”.
It’s also the title of a traditional one-thousand-years-old upbeat song that’s part of the Jewish holiday Passover. Every year as my family celebrates Passover we have a “Seder”, a special dinner, and we each read a paragraph from the “Haggadah” – the telling of the story of the exodus from slavery in Egypt to the freedom beyond; and we sing “Dayenu”.
This song is about being grateful to G-d for the gifts given to the Jewish people. A few lines:
“If G-d had brought us out from Egypt … Dayenu, it would have been sufficient!”
“If G-d had fed us only matza … Dayenu, it would have been sufficient!”
Dayenu in your life
❓ What’s “Dayenu / Enough” for you regarding money, possessions, or even Linked In likes & impressions?
❓ What’s “Dayenu / Enough” in terms of your professional achievements?
❓ What’s “Dayenu / Enough” when thinking about the relationships in your life?
❓ What would make you say, “Yes, that (fill in the blank) would be sufficient. That would be enough”?
You tell me… or rather, you tell yourself.
Dayenu in my life
This pic is our out-door Seder during the pandemic. Thank you, Nina & Bob, for being such gracious hosts every year. Dayenu.
We will once again sit around this table this week with loved ones and sing this song. That would be sufficient. Dayenu.
“You’ve run a very popular and expensive restaurant – that has your name on the door – for over 16 years… and it’s a competitive market here in Dallas. What do you attribute your success to?” asks the Dallas Morning News food editor to Dean Fearing.
Dean replies, “There are 3 components. First, consistency. We serve great food every day. Second, personability. I decided that I’d greet our customers at every table on a daily basis. I’ve done this from day one. Third, a great wait staff. We have a wonderful team at Fearing’s Restaurant.”
The parallels between Fearing’s top rated restaurant and 5-star communication skills
Consistency. Just like the expectations you have for a fine meal when entering a fine dining establishment, your team/board/stake holders expect you to communicate compelling content with clarity and confidence on a consistent basis.
Personability. You do business with people you know, like and trust. Let’s drill down on the word “like”. Be likeable, like Dean Fearing. Communicate with respect, listen with genuine interest and create an atmosphere of good will.
Leadership. Whether you run a billion dollar organization or you’re a solopreneur, you and your company represent and communicate your brand.
Once a year my daughter and I have an all-day spa date and one year we went to the Ritz Carlton. We began our day having lunch at their restaurant, Fearing’s. As we ate our delicious lunch, guess who came over to chat? Chef Fearing.
3. KNOW YOUR AUDIENCE & EVENT BACKGROUND
3. KNOW YOUR AUDIENCE & EVENT BACKGROUND
Whether you’re pumped or dreading your presentation, you, the speaker, must answer these 3 questions in order to engage your audience.
Once a year my daughter and I have an all-day spa date and one year we went to the Ritz Carlton. We began our day having lunch at their restaurant, 
