How to Recession-Proof Your Business

First I bought the iPhone4. Then I bought the MAC Book Air. Then I bought the MAC cordless mouse, followed by the sleek one-Terabyte secondary hard drive storage, a cute black case for the lithe computer, the tiny auxiliary DVD/CD burner, and two other attachable gizmos, along with the one-to-one Apple lessons, good for a whole year.

I liked my PC. I don’t like updating my computer – even within the PC world. I dreaded the time and stress of converting fifteen years of data to a new system.

Why did I do this huge switch – especially if the old system worked?

The answer is embedded in the above question and it is the key to not only recession-proofing your business, BUT – to succeeding beyond your goals.

IF your current business model “works”, it is NOT good enough.

Your business must do what Apple has figured out. You must go beyond ‘ok’. You must provide knockout innovative product(s) and knockout superior service.

As I stood in line to give the Apple Store my money, the throngs of people willing to do the same thing amazed me. Especially since all of us already owned phones and computers that work.

If you provide the best product and the best service, you will also have terabyte-high sales, profit, and clients.

I’m a happy customer blogging about my experience. Even though the switch over has not been flawless, I’ve never looked back. This new system is intuitive, portable, and fast. If I don’t know something I sign up for an hour of private lessons.

We can learn from this business model. It’s the only way to succeed – in any economic climate.

Is X-BOX “Dis-Kinecting” People?

When Nintendo launched the Wii, people were shocked at the gaming system’s ability to wirelessly sense the controller. It seemed as though Nintendo had sealed its fate as the “Apple” of video games. They were the first to come out with such revolutionary technology, and based on the dominant market share that the iPhone has, it only made sense to believe that Wii would take over the same way. However, Nintendo lacked the user-friendly aspect that Apple has, and they underestimated how far technology could really go.

Recently, X-BOX released Kinect, a gaming system where your body is the controller. X-BOX fans, largely teenagers and young 20-somethings, were not inclined to switch to a Wii and lose their access to games like Call of Duty, so many of these gamers were excited about this system as an addition to their X-BOX instead of as a replacement.

This technological accomplishment, while amazing, takes me back to a concern that I’ve discussed before. What motivation is left for anyone to leave the house to exercise or interact with others beyond using a headset if all of our communication can occur from the comfort of our couch?

The last twenty years have seen an exponential increase in technology, which is certainly admirable and inspiring. However, where does it end? Computer chips in our brains don’t sound as crazy as they used to. Three-dimensional televisions are currently available to the general public. Televisions, phones, and computers have been joined together in ways that were previously unimaginable. I can understand that technology advancing this quickly is something that I should be embraced and appreciated, but I am concerned about where it ends. Let’s not lose ourselves at the expense of feeling “Kinect-ed”.

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