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Your #1 Clue to Great Email Openers

Your #1 Clue to Great Email Openers

You’re wasting crucial digital real estate with weak email openers.

Don’t state the obvious. Especially in your first sentence.

You’re thinking, “That IS obvious. Why would I start an email with info my audience already knows? I don’t do this.”

But, you do.

Whether you’re a Fortune 500 company, the president of a small business, or writing your annual holiday letter to friends/family/clients … you’re starting your emails with this: “As the year draws to a close, we reflect on the challenges…”

Can’t argue with that sentiment, but is this Non-Newsflash the way you want to gain your audiences’ attention? Hint: you’re NOT!

Our finger is itching to smash the Delete Key before we even read your second non-helpful line, “To be honest, this hasn’t been the year we had planned.”*

Your #1 clue:

Lead with your need.

❌ Do NOT state the obvious. (And please stop saying “to be honest”! Is everything else you write/say dishonest?!)

Your BONUS CLUE:

✅ Start your emails with the word “You” or “Your” and make your info about your reader. Ex: read the first line of this blog!

❌ “I wanted to follow up with you about…” 😬😬😬

You can do better!

*Source: we won’t reveal it! This sentence is verbatim from a city-wide newsletter we received.

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