We are back with our annual selection of the best Super Bowl Commercial.

Speak For Yourself® picks our favorite commercial each year. Why? To learn best ways to get YOUR message across in 30 SECONDS without paying over $LX,000,000.

Did you know?

Current Super Bowls ads cost about $8 million, which includes talent, production, and the very precious 30-seconds.

Drum Roll….

This year the Kellogg’s Raisin Bran “Will Shat” commercial wins. Use this list of strategies to reset and digest your next board presentation, zoom meeting or project review all modeled in this commercial.

1️⃣️ Clarity. Many of the ads tried too hard and became disjointed. You could not figure out what they were selling till the last second. Our Raisin Bran ad reveals the product and premise up front. From the third second to the last expensive nano-second you know what the ad is selling.

🏈 Note to you: On emails, in meetings, and in presentations are you letting your listeners know, upfront, what your premise and purpose is? AND what you’re selling?

2️⃣️ Self-deprecating humor. Give it up to William Shatner! He introduces himself with the punny line “Will Shat here,” in this playful sci-fi parody. He goes on to deliver fiber-focused one-liners beaming down from his spaceship after getting the “America: low on fiber” alert!

🏈 Note to you: Laugh at yourself – it makes you more approachable. We will then want to listen to you.

3️⃣️ Call to Action.  This commercial (unlike most on the show) focuses on just one concept and it ends with one picture, a box of Raisin Bran.

🏈 Note to you: End your emails, presentations and meetings asking for what you want. Include “next steps.” Move the conversation forward.

4️⃣️ BONUS Tidbit – Be as simple as possible. Make sure your core pitch is digestable. After a night of chicken wings Raisin Bran can help get people back on track. Using Shatner’s persona this commercial makes a sensitive topic feel mainstream, funny and talkable.

🏈 Note to you: Observe what’s going on around your company culture and see if you can cleverly cash in on relating these events with your premise/purpose.

Your LX-million dollar communication takeaways ➜

Do a gut check. Be clear about who you are, what you want, and what you are pitching. Find the humor and laugh at yourself.