We are back with our annual selection of the best Super Bowl Commercial.

Speak For Yourself® picks our favorite commercial each year. Why? To learn best ways to get YOUR message across without paying over $LIX,000,000. (the 30-second spot + talent + production).

Did you know?

A 30-second ad during this year’s Super Bowl costs about $8 million, making it the most expensive Super Bowl in history for those airing commercials.

Drum Roll….

This year the Duracell Brady Power Boost commercial wins. Use this list of strategies to reboost your next board presentation, zoom meeting or project review all modeled in this commercial.

1️⃣️ Clarity. Many of the ads tried too hard and became disjointed. You could not figure out what they were selling till the last second. Our Duracell ad reveals the product and premise up front. From the third second to the last expensive nano-second you know what the ad is selling.

🏈 Note to you: On emails, in meetings, and in presentations are you letting your listeners know, upfront, what your premise and purpose is?

2️⃣️ Self-deprecating humor. Kevin Burkhardt and Tom Brady portray their real roles for Superbowl LIX – the two lead sports announcers. Tom’s batteries run down — he’s a robot. Kevin asks, “Tom – are you OK?” With a self-effacing, brand-reinforcing reference he replies, “Why does everyone keep asking me that since the roast?”

🏈 Note to you: Laugh at yourself – it makes you more approachable. We will then want to listen to you.

3️⃣️ Call to Action.  This commercial (unlike most on the show) focuses on just one concept and it ends with one picture, a power boost Duracell Battery. Buy these batteries!

🏈 Note to you: End your emails, presentations and meetings asking for what you want. Include “next steps.” Move the conversation forward.

4️⃣️ BONUS Tidbit – Be Timely. The former 7-time Superbowl quarterback winner is now the color analyst for the first time this year and Duracell is having fun tethering itself to Brady’s new gig.

Are they hinting that Brady will reboost as a player again??!

🏈 Note to you: Observe what’s going on around your company culture and see if you can cleverly cash in on relating these events with your premise/purpose.

Your LIX-million dollar communication takeaways ➜

Be clear about who you are, what you want, and what you are pitching. And find the humor.

© 2025 Karen Cortell Reisman, All rights reserved