Think of a 500-piece puzzle. Heck, think of a 50-piece puzzle. Either way you begin by dumping out all of those pieces on a table and finding the four corners. You build from there.
Same principle applies to the way you communicate. Whether you are delivering a company business update, or you’re on a panel about how Wall Street evaluates your organization, or you’re writing an email – you begin by developing your “four corners”.
You need to construct these four “corners” to get heard above the noise ➜
🎤 CORNER #1 — Your Audience: Who are you talking to and what do they need/want to know? How can you meet and exceed their expectations?
🎤 CORNER #2 — Your Statement of Purpose: What’s your overarching theme? If this is a book, what’s the title? If this is an email, what’s your concise subject header?
🎤 CORNER #3 — Your Return on Investment: What’s the ROI for your listeners … at your quarterly town hall, in a zoom meeting, on the golf course, or by email? Will you save them time or money? Will you increase their competitive advantage? Will you make them happier or stop their headaches? Sharing your ROI creates buy in.
🎤 CORNER #4 — Your Call To Action: After listening to you or reading your digital info what do you want them to do, think or feel? What are your “next steps”? Without a “call to action” you have wasted everyone’s time, including yours.
Your next steps: When you communicate formally, informally or electronically, develop your Statement of Purpose, ROI, and Call to Action while knowing exactly who your audience is and what they want.