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How to look confident without appearing fake

by | Jun 17, 2024

red apple with heart design templateThe Apple Stance

Apple speakers, at the recent Apple Worldwide Developers Conference (WWDC), “strode into view and assumed the position: standing with legs spread and toes pointing out”, according to the Washington Post. Dubbed The Apple Stance, it began to look fake since everyone struck this same pose!

The effort spent to look effortless

When every company employee on camera has the same stance, the juice is not worth the squeeze. I believe in executive speech coaching (I am one!). However the effort to look effortless took too much effort. The result, paradoxically, created a lack of believability. They looked like they were performing the A in AI.

The Ready Position

Try this method to look confident and approachable when giving your presentations ➜

  • Walk up to the lectern or centerstage with energy and a smile.
  • Don’t start talking the nanosecond you get there (or before you’ve even gotten to centerstage).
  • Do pause and count (internally) for two long seconds “1001 and 1002”.
  • Vary your eye contact from the left side to the right side of the room during this two-second pre-pause.
  • Stand with your weight evenly distributed at a shoulder’s width apart. BTW, the Apple Stance is a little wider and looks a bit too practiced.
  • Stand tall – don’t crouch over.
  • Don’t lock your knees – have a bit of flex here.
  • Put your arms by your sides.
  • Start your presentation, and then use your arms in a natural way.

This “Ready Position” shows strength. You’re taking up your space and it’s one of the most important ways to display confidence. My last blog, The real reason you shouldn’t tell audiences you’re nervous … and what to do instead lists other ways to look confident even if you don’t feel all that confident.

You, your stance and eating one bite out of The Apple

Far be it from me to question the world’s most valuable company! In fact, I’m typing this blog on an Apple MacBook Air while my Apple iPhone charges.

To look confident and speak with strength – speak for yourself using your own natural gestures and the Ready Position stance.

© 2024 Karen Cortell Reisman, All rights reserved.

Thank you to my blog editor, Judy Dedmon Coyle, for bringing this Washington Post article to my attention. What fun!


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