Don’t tell us what you do.
Don’t ask us to click on a link.
Don’t request even a few minutes of our time for a phone call or to watch your video.
Your top critical component to pitch your business
Explain how you can solve our problems.
You’re a Problem Solver.
Let’s unpack this concept.
- Pitching Your Business Step 1: If you are solving your prospect’s problem(s), then you must know the challenges, headaches and concerns of your target.
- Pitching Your Business Step 2: Do your due diligence on your target. Understand their world and their issues.
- Pitching Your Business Step 3: Begin your pitch with your intel on them. Let your prospect know you’ve done your homework.
Now I’m going to go and delete all the daily Linked In messages and emails we get that want to share their company story, their services, their stuff.
We do not care about you. We only care about what you can do for us. Start with your research about my company and be my Problem Solver, and maybe… then… I’ll engage with you.
Author: Karen Cortell Reisman is Founder of Speak For Yourself® , a communication consulting firm, and the author of 2 books on how to communicate. She lives in Dallas, Texas and thinks baseball is boring; but selling is an art.
© 2021 Karen Cortell Reisman, All rights reserved
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One-size-fits all doesn’t work. We are talking to them, more importantly, we must listen. Thanks for this post.
GREAT add-on. Yes… we must listen to the prospect! Thanks, Harry, for your feedback.