You’re wasting crucial digital real estate with weak email openers. You can do better.
Your one clue: Don’t state the obvious. Especially in your first sentence.
You’re thinking, “That IS obvious. Why would I start an email with info my audience already knows? I don’t do this.”
But, you do.
Whether you’re a Fortune 500 company, the president of a small business, or writing your annual holiday letter to friends/family/clients … you’re starting your emails with this:
“It’s been a challenging year.”
Can’t argue with that sentiment, but is this Non-Newsflash the way you want to gain your audiences’ attention? Hint: you’re NOT. Our finger is itching to smash the Delete Key before we even read your second not original line, “To be honest, this hasn’t been the year we had planned.”*
Your one BONUS CLUE: Start your emails with the word “You” or “Your” and make your info about your reader.
With abundant caution, during these unprecedented times: #SpeakForYourself urges you to stop stating the obvious and the overdone.
You can do better.
*Source: we won’t reveal it! This sentence is verbatim from a city-wide newsletter we received yesterday.
© 2020 Karen Cortell Reisman, All rights reserved
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Karen Cortell Reisman, MS, Executive Communication Author & Speaker