Media & Press Conference Skills Training

Our Goal for You and Your Organization

Deliver useable and specific strategies to handle and court the media.

Maintain your brand and be in control of your media visibility.

Know what to say when there are issues and you’re faced with hostility.

Your Outcome

• How to manage a Press Conference
• Learn what to say to the media, when to do so and what not to say
• Anticipate the positive and potential negative results of news coverage
• Put your best face forward
• Think in “power nuggets”

Background on Your Facilitator — Niki McCuistion

Niki McCuistion, a Senior Associate with Speak For Yourself®, is the executive producer of the award winning McCuistion program, now in its 30th year on KERA, Channel PBS, Dallas. In that capacity she has coached hundreds of guests/ leaders in getting their message heard.

Niki is a past president of the Press Club of Dallas, and she has been instrumental in helping organizations increase their public awareness and meet targeted outcomes. She has authored business books on leadership, coaching and sales.

Niki has worked with clients ranging from Apple and General Motors to the United States Marine Corp.

Along with speaking & coaching with Speak For Yourself®, Niki is on the faculty of University of Texas, Dallas, Institute for Excellence in Corporate Governance.

In her spare time (ha!) she walks at White Rock Lake or the Camino in Spain, cooks with friends and is a dedicated card carrying bookworm and documentary junkie.