You’re probably asking, “What’s the Anaphora Effect?”
In honor of Martin Luther King Jr.’s American federal holiday marking his birthday, celebrated yesterday, let’s highlight one of the genius components of his famous “I Have a Dream” speech delivered in 1963 during the March on Washington for Jobs and Freedom.
He uses the Anaphora Effect exquisitely.
Definition of Anaphora
It’s the repetition of words at the start of successive clauses, phrases or sentences.
Why use Anaphora phrases? To create a rhythm, heighten emotion, and add emphasis to make the message easier to remember.
In MLK’s famous speech:
- “Now is the time” is repeated three times in the sixth paragraph.
- “One hundred years later”, “We can never be satisfied”, “With this faith”, “Let freedom ring”, and “free at last” are also repeated.
- Of course, the most widely cited example of anaphora is found in the often quoted phrase “I have a dream”, which is repeated eight times as King paints a picture of an integrated and unified America.
You might have learned in your English writing classes to not repeat words too often in written form. It depends. Using a catchy phrase can enhance your email or Chairman’s Report.
Your Speak For Yourself® challenge:
Use the Anaphora Effect digitally, informally and in formal presentations to create more buy-in.
© 2022 Karen Cortell Reisman, All rights reserved
Author: Karen Cortell Reisman is Founder of Speak For Yourself®, a communication consulting firm, and the author of 2 books on how to communicate. She lives in Dallas, Texas and happily posed at the MLK Memorial in DC a few years ago.
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