You’re probably asking, “What’s the Anaphora Effect?”

In honor of Martin Luther King Jr.’s American federal holiday marking his birthday, celebrated yesterday, I want to blog about one of the genius components of his famous “I Have a Dream” speech delivered in 1963 during the March on Washington for Jobs and Freedom.

He used the Anaphora Effect exquisitely.

Definition of Anaphora: It’s the repetition of words at the start of successive clauses, phrases or sentences.

Why use Anaphora phrases? To create a rhythm, heighten emotion, and add emphasis to make the message easier to remember.

In MLK’s famous speech:

• “Now is the time” is repeated three times in the sixth paragraph.
• “One hundred years later”, “We can never be satisfied”, “With this faith”, “Let freedom ring”, and “free at last” are also repeated.
• Of course, the most widely cited example of anaphora is found in the often quoted phrase “I have a dream”, which is repeated eight times as King paints a picture of an integrated and unified America.

You might have learned in your English writing classes to not repeat words too often in written form. It depends. Using a catchy phrase can enhance your email or Chairman’s Report.

Your Speak For Yourself® challenge: use the Anaphora Effect to create more buy-in during your speeches.

© 123RF Stock Photo

© Karen Cortell Reisman, M.S., author of 3 books and President of Speak For Yourself®, works with decision makers on how to speak with gravitas. It’s all in how you speak for yourself. Karen also speaks about her cousin, Albert Einstein, in a message about hope, resilience and brassieres.

Read more at www.SpeakForYourself.com/blog.

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