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Marketing Your Mamma Taught You*

by | Apr 17, 2013

Yes, we now have Twitter. You tell me where you are eating lunch and you send me a picture of your enchiladas.

Yes, we now have Facebook. You tell me about your farm and send me pictures of your chickens and their eggs, without telling me which came first.

Yes, we now have Linked In. You connect with me and you send me links to articles.

If you want to grow your business, you must use social media as part of your conversation.

BUT this instant info blast does NOT cover all your bases. In fact, while it creates buzz about you and you show up all the time on news feeds; DON’T FORGET THE BASICS ABOUT MARKETING.

If you do the marketing your mamma taught you – you will create good will, good relationships, good business.

Here’s what I mean:

  1. Write a handwritten thank you note when you want to really thank someone. You can still send a thank-you email for immediacy, and then surprise him with the card.
  2. Call your client/prospect/friend when she’s won the award.
  3. Send a small gift to someone who has referred you, even if you don’t get the business. Word-of-mouth referrals are the highest compliment you can get.
  4. Appreciate, appreciate, appreciate. Compliments don’t cost a dime. Not to sound manipulative but you get a huge ROI when you give compliments. Your client/employee/spouse will keep doing activities that get admired.
  5. Open the door for someone when they get in your car.
  6. Let others exit the elevator first.
  7. Listen before you speak.
  8. Say thank you.

I thank YOU for reading this blog.

What other lessons did your mamma teach you? Send me your comments.

She’s was probably right and she didn’t discuss it on Twitter.

*Source: I first heard this phrase from Jeanne Robertson, one of the finest humorists in the speaking industry. Jeanne said, with her thick Southern accent, “I stay busy. Just do the marketing your mamma taught you!” Thank you Jeanne for this blog’s inspiration. www.JeanneRobertson.com


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