Karen Cortell Reisman joins Jim Blasingame  on his syndicated radio show to talk about why knowing who the best customer profile is for your business is critical to your future success and survival.

Click and enjoy!

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Karen Cortell Reisman, M.S., author of 3 books and President of Speak For Yourself®, works with organizations and executives on how to communicate to make more money. It’s all in how you speak for yourself. Read more at www.SpeakForYourself.com/blog/