You speak digitally 24/7. You write emails, posts, texts, and maybe even blogs.

Ever wonder why your audience clicks to find out more… or why your recipients hit the Dreaded Delete Key?

Why you get deleted (sorry!) (but you DO get deleted)

• Boring beginning.
• Non-descriptive subject header.
• Confusing content.
• Hard to read (Hint: use bullets and subtitles).
• Lack of ROI – “return on investment” for your readers.

How to get sticky

• Clever subject header.
• Catchy opener.
• Short and substantive content.
• Customized and relatable for your audience. (Hint: begin with the word “you” vs the word “I”.)
• Quick takeaways – I call this your “call to action”.

Why sticky-ness matters

• You do not want to waste our time.
• You become known as a strategic problem-solving content provider.
• You get heard… which creates connection … which leads to more business.

Thank you to Amanda Gadison, J.D. for this post’s inspiration. She shared, “I loved your blog last week, All I’m wearing is a shower cap”. We chatted about what makes you readable and what gets you deleted.

Note: these tips also apply when you give presentations, board updates, and preside at your company quarterly town halls.

Now go out there and stop getting deleted.

Author: Karen Cortell Reisman is Founder of Speak For Yourself®, a communication consulting firm, and the author of 2 books on how to communicate & sell. She lives in Dallas, Texas and strategizes how you get your audience to not tap your favorite key on the keyboard…  “delete”.

© 2022 Karen Cortell Reisman, All rights reserved

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