Ever wonder why your audience clicks to find out more… or why your recipients hit the Dreaded Delete Key?
Why you get deleted (sorry!) (but you DO get deleted)
- Boring beginning.
- Non-descriptive subject header.
- Confusing content.
- Hard to read (Hint: use bullets and subtitles).
- Lack of ROI – “return on investment” for your readers.
How to get sticky
- Clever subject header.
- Catchy opener.
- Short and substantive content.
- Customized and relatable for your audience. (Hint: begin with the word “you” vs the word “I”.)
- Quick takeaways – I call this your “call to action”.
Why sticky-ness matters
- You do not want to waste our time.
- You become known as a strategic problem-solving content provider.
- You get heard… which creates connection … which leads to more business.
Thank you to Amanda Gadison, J.D. for this post’s inspiration. She shared, “I loved your blog last week, All I’m wearing is a shower cap”. We chatted about what makes you readable and what gets you deleted.
Note: these tips also apply when you give presentations, board updates, and preside at your company quarterly town halls.
Now go out there and stop getting deleted.
Author: Karen Cortell Reisman is Founder of Speak For Yourself®, a communication consulting firm, and the author of 2 books on how to communicate & sell. She lives in Dallas, Texas and strategizes how you get your audience to not tap your favorite key on the keyboard… “delete”.
© 2022 Karen Cortell Reisman, All rights reserved