One way I limit email-Inbox-itis (inflammation of your inbox) is to press my favorite key: “delete.” It’s swift and merciless.
When I got Marty’s email newsletter, my finger was poised to delete. I thought, “Hmmm, I don’t know her but this is compelling…. I’ll delete her next time.”
A month later another newsletter from Marty graced my carefully culled inbox. Again I wanted to “delete” her but she captured my interest. This routine kept repeating itself and it was like she was winning at Email Hunger Games.
Our paths crossed when I was selected to be on a national committee for the National Speakers Association (NSA) for which Marty serves as Vice-Chair. I then realized I was on her list due to a previous connection as members of NSA.
I told her, “Marty, every time I opened your email I wanted to delete you. BUT I couldn’t delete you! I wanted to, but your newsletter is good! Consider this a real compliment!”
How to win @ Email Hunger Games:
- Clever subject header
- Compelling info
- Relevant to the reader
PS: MARTY ADDED THIS STORY IN HER RECENT NEWSLETTER. CLICK HERE TO READ HER GOOD STUFF: http://us1.campaign-archive1.com/?u=61685a5f955afe10ab4fa373d&id=90229ed4c0&e=f7cf7518ab
Karen Cortell Reisman, M.S., author of 3 books and President of Speak For Yourself, works with decision makers on how to speak with gravitas. Karen also speaks about her cousin, Albert Einstein, in a message about hope, resilience and brassieres.
Read more about Karen here