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How To Tell a Story – Use this Formula

by | Mar 21, 2017

Stories make your message stick whether you’re talking to your Board of Directors, inspiring your team, or chatting with your family.

Recently I used this story-telling formula in a webinar for my National Speakers Association. This equation resonated as their best take-away, so I’m sharing it with you.

4 C’s and 2 R’s = A Story Worth Listening To

#1 C — CONTEXT – Your background data. Where are you? What’s going on? Context is your “set-up”.

#2 C — CHARACTERS – Who are the players in your story? The list might include people, animals, and/or objects such as a train, plane or automobile.

#3 C — CONFLICT – What happens? What goes awry? You get stopped by a cop…

#4 C — CONCLUSION – You conclude by sharing the 2 R’s:

     #1 R — RESOLUTION – How does your conflict get resolved?

    #2 R — RELEVANCE – Finally, and of utmost importance, why does this matter to your listeners? Why should they care? What’s in it for them? What’s their take-away? How can they use your story as an example of what to do or not to do??? If you don’t have relevance aka application, don’t tell the story.

© 123RF Stock Photo

© Karen Cortell Reisman, M.S., author of 2 books and President of Speak For Yourself®, works with decision makers on how to speak with gravitas. It’s all in how you speak for yourself. Karen also speaks about her cousin, Albert Einstein, in a message about hope, resilience and brassieres.

Read more at www.SpeakForYourself.com/blog.

Did you know that Speak For Yourself® also works 1:1 with decision makers on overcoming the fear of public speaking? Click here: https://www.karencortellreisman.com/seminar-what-i-didnt-say.html







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