First I bought the iPhone4. Then I bought the MAC Book Air. Then I bought the MAC cordless mouse, followed by the sleek one-Terabyte secondary hard drive storage, a cute black case for the lithe computer, the tiny auxiliary DVD/CD burner, and two other attachable gizmos, along with the one-to-one Apple lessons, good for a whole year.
I liked my PC. I don’t like updating my computer – even within the PC world. I dreaded the time and stress of converting fifteen years of data to a new system.
Why did I do this huge switch – especially if the old system worked?
The answer is embedded in the above question and it is the key to not only recession-proofing your business, BUT – to succeeding beyond your goals.
IF your current business model “works”, it is NOT good enough.
Your business must do what Apple has figured out. You must go beyond ‘ok’. You must provide knockout innovative product(s) and knockout superior service.
As I stood in line to give the Apple Store my money, the throngs of people willing to do the same thing amazed me. Especially since all of us already owned phones and computers that work.
If you provide the best product and the best service, you will also have terabyte-high sales, profit, and clients.
I’m a happy customer blogging about my experience. Even though the switch over has not been flawless, I’ve never looked back. This new system is intuitive, portable, and fast. If I don’t know something I sign up for an hour of private lessons.
We can learn from this business model. It’s the only way to succeed – in any economic climate.