Part Six: Your Sixth Strategy on How to Give a Presentation
“How to give a presentation” Tip 6: Know Your Audience.
Part of engaging your audience (immediately) is figuring out what they want.
Either you already know all about your audience or you will need to find out what makes them tick. This requires homework for you or your team.
Note: when I say “audience” I mean a room of one or 1,000. Your most pivotal speech may be to ONE decision maker.
Step One: Talk to a key player and ask these types of questions:
- What keeps your organization up at night?
- What would be an incredible outcome for your group as a result of this presentation?
- What have been some of your greatest successes?
- Who will be there? Number, gender, age range, job range…
- Major goals for your organization?
Find out more questions to ask at https://www.karencortellreisman.com/pre-event-survey.pdf.
I used to send this to my client but now I prefer to pick out relevant questions and do by phone. Why? Your clients have enough stuff in their inboxes.
Step Two: Take your new research and insert your knowledge into your “Intro” section as early as possible – within your “compelling opening” (see Part 4 of this blog series). Your audience will love you when they know you know who they are and what they want to gain from you.
If the ship misses the harbor, it’s rarely the harbor’s fault.
Stay tuned to additional blogs in this series on how to give a presentation and what to do next.
Karen Cortell Reisman, M.S., author of 3 books and President of Speak For Yourself®, works with organizations on how to communicate to make more money. It’s all in how you speak for yourself. Read more at www.SpeakForYourself.com/blog/