Part Five: Your Fifth Strategy on How to Give a Presentation
“How to give a presentation” Tip 5: Give Your Audience a Blueprint
Now that you’ve engaged your audience (immediately) you will now share your blueprint.
Your blueprint includes the answers to your questions posed to you earlier in this series.
- Your SOP – Statement of Purpose
- Your ROI – Return on Investment
- Your TOC – Table of Contents
Your Statement of Purpose is just that – one sentence that declares what your meeting, speech, conversation will cover. You might think this is too elementary. They know what I’m going to talk about. I know what I’m going to talk about. Wrong. This exercise clarifies the end game of your presentation. It helps you focus on your goal and keeps your audience on the same page with you. Examples: “The purpose of our 30-minute meeting is to discuss moving our project of developing this real estate forward.” Or “The goal of our half-day program is to share a snapshot of Royal Industries holdings in Asia.” OR “In the next fifteen minutes you will see how our Board of Directors forecasts next year’s growth.”
Your ROI is your audience’s Return on Investment. You must tell them what they will gain and WHY this is relevant to them. It’s not about you. It’s about what they will gain from you. Always couch your conversation around what’s in it for THEM. Will they gain a competitive advantage? Will your info make them happier? Will it make them money? Will it save them money? Will it save them time? Will it make them sleep better? Tell them and they will buy in and listen to you.
Your Table of Contents – refer to Part Two of this series.
These three concepts, SOP, ROI, and TOC follow your compelling opening.
Stay tuned to additional blogs in this series on how to give a presentation and what to do next.
Karen Cortell Reisman, M.S., author of 3 books and President of Speak For Yourself®, works with organizations on how to communicate to make more money. It’s all in how you speak for yourself. Read more at www.SpeakForYourself.com/blog/