We’ve explored several aspects of communication, including channel-based strategies (think Snapchat), content-based strategies (think GIFs and memes), and theory-based strategies (think Uses and Gratifications Theory) in order to equip ourselves with the tools and tips to communicate effectively with Millennials.

Today we’re going to talk about more strategies for content structure and channeling aka selecting the appropriate digital platform.

80/20 Rule

When crafting your messaging, 80% of your communication should be entertaining, engaging, educational, inspirational and aspirational. 20% should be promotional or sales-y content.

More to come next week.

In this special guest series, Brett Reisman presents strategies for how to get your message through to millennials. 

Brett Reisman works with media production agencies, digital marketing firms, and technology companies to develop organization’s communication and outreach strategies and build their businesses. Brett has a B.S. in Communications Studies with a concentration in rhetoric and political communications, and a B.A. in Asian Studies with an East Asia specialization.

© Karen Cortell Reisman, M.S., author of 3 books and President of Speak For Yourself®, works with decision makers on how to speak with gravitas. It’s all in how you speak for yourself. Karen also speaks about her cousin, Albert Einstein, in a message about hope, resilience and brassieres.

Read more at www.SpeakForYourself.com/blog.

Did you know that we also do customized workshops on how to speak for yourself?