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A 10-word Sentence that will Transform Your Business

by | Jan 15, 2019 | 4 comments

People do business with people they know, like and trust.

(1)People (2)do (3)business (4)with (5)people

(6)they (7)know, (8)like (9)and (10)trust.

Our recent blog, Volkswagen Beetle Rule for Making More Money, focuses on the first eight words. You forget you do business with people rather than spread sheets, PPT slides slathered in bullets, and technology! When you realize you need to communicate with actual people, you will do business with those that you know, like and trust.

We closed that blog with this Speak For Yourself® advice: BE LIKEABLE.

Let’s drill down on Word Number 8 of this transformative 10-word sentence. How do you become “likeable”?

Be Genuine. We know when you are a fake. Your smile is forced. Your eyes dart around looking for the More Important Connection. You aren’t really listening. In fact, you’re doing all the talking. You’re there but you are not present. To be genuine means to authentically show up. Pretend that the person you’re talking to is the only person in the universe. Make that other colleague/business associate/social acquaintance feel as if he/she is the only one in the room.

Have Integrity. People will like you if you are accountable, responsible, dependable. What you say you’ll do…. you actually do! And you do “it” with grace.

Show Empathy. It’s not just giving the other person “the time of day” (although important), it’s going a step further. You show empathy when you try to understand the other person’s thoughts and feelings from his/her point of view.

Be genuine. Have integrity. Show empathy. It’s more than just pressing “like” on a Facebook post.

Photo ©:  123RF Stock Photo

© Karen Cortell Reisman, M.S., author of 3 books and President of Speak For Yourself®, works with decision makers on how to speak with gravitas. It’s all in how you speak for yourself. Karen also speaks about her cousin, Albert Einstein, in a message about hope, resilience and brassieres.

Read more at www.SpeakForYourself.com/blog

#PresentationSkills #BusinessCommunication #OrganizationalCommunication

Karen Cortell Reisman, MS, Executive Communication Author & Speaker


  1. Michael Gallant

    Great Blog. Very simple advice but so important

    • Karen Cortell Reisman

      Thanks, Michael. You are right. Sometimes it’s the simple stuff that we get too busy to heed. Your feedback is appreciated.

  2. Val Cronin

    Great words for lawyers. Especially (9) and (10).

    • Karen Cortell Reisman

      Val – You are correct! Trust is where it is all at. Once you are known and liked – then comes the Trust Factor. I’ll do a blog about words 9 and 10 soon. Thanks for your feedback. Karen

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