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How Do You Get Your Message Heard? Three Ways to Have Sticky Content

by | Dec 2, 2014

Karen Cortell Reisman Communication Speaker and Coach sticky contentHow do you get your message heard in a world of endless information being thrown at you?

Here are three ways to have “sticky content” – information that sticks.

  1. Use the Power of Three

My favorite number is three. If you want your employees, clients, prospects and potential buyers to retain what you’re saying – divide your thoughts into three categories, or three reasons, or three silos. Give each section a SHORT label and number your categories/reasons. Then discuss each of your three main points.

  1. Think “Less is More”

You talk too much! So do I. The more we talk the less “sticky” we get. A study was done at a Jam Tasting. OK – you’ve never been to a “jam tasting” so just image this study as a Wine Tasting, it’s sexier anyway. In this study one table had 6 bottles of wine. The other table had 24. Sixty per cent of the people went to the table with 24 bottles. Forty per cent went to the table with only 6 bottles. BUT WHEN IT CAME TO PURCHASING THE WINE – only 3% bought from the table of 24 bottles. A whopping 30% bought from the table with ONLY 6 bottles – and fewer people gravitated to that table in the first place! Less options – more sales. A confused listener tunes out. A confused buyer says, “No.”

  1. Add color to your content

You probably watched football last weekend. There are always two sports commentators per game – one describes the “play-by-play”. The other one provides “color” – background stats, interesting factoids, stories about the athletes. TOGETHER these two announcers form one voice. You have to do the same thing. You get involved – and rightfully so – with your facts and figures. But if you only do that half of the puzzle you will not be sticky. Add stories, anecdotes, fun factoids, metaphors. That will make your words sticky.

Your Speak For Yourself® Challenge: Use the Power of Three, Think and practice “Less is More”, and Add Color to your Content.

Karen Cortell Reisman, M.S., author of 3 books and President of Speak For Yourself®, works with organizations on how to communicate to make more money. It’s all in how you speak for yourself. Read more at www.SpeakForYourself.com/blog/



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