A professional speaker calls me to talk about a new project idea. He says, “Karen, when we worked together a few years ago on my signature keynote you highlighted the Most Important Point.”
He continues, “Every time I give that keynote, audience attendees come up to me afterwards and say, ‘I needed to hear your message.’”
The Question You Must Ask IF You Want Communication Traction
“What would make your listeners say, ‘I needed to hear this.’”?
How This Concept Pertains To You
Most of you are not keynote speakers giving motivational presentations.
However, you are business owners, attorneys, doctors, entrepreneurs, dentists, community leaders and influencers. You communicate all day long – at internal meetings, to clients, with prospects, to patients, or – let’s say – to the 5th Circuit Court of Appeals. You’re also communicating online to all of the above.
- Ask yourself, “Does my audience really need to hear this?”
- Ask yourself, “Does my audience really need to read this?”
- Ask yourself, “Does my audience really need to spend precious time dealing with this?”
For my speaker client, the Most Important Point of his keynote centers around … your past does not need to create your future. He shares his gripping story to support that point. And when he gives this speech, 100% of the time, participants approach him and say, “I needed to hear this.”
What are you saying that causes this type of communication traction?
Source: Thank you to Chuck Gallagher, CSP for this blog’s inspiration.
Author: Karen Cortell Reisman is Founder of Speak For Yourself®, a communication consulting firm, and the author of 2 books on how to communicate. She lives in Dallas, Texas and is honored to coach other professional speakers.
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© 2021 Karen Cortell Reisman, All rights reserved
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If the audience were my peers, they would be saying, “I wish I could hear this”
You are so funny!! Thanks for your comment, Michael.