People do business with people they know, like and trust. (A 10-word sentence that can transform your business.)

Look at the first five words: PEOPLE DO BUSINESS WITH PEOPLE they know, like and trust.

While obvious, we forget this simple fact. As the CEO of your large company or your solo-preneur startup – you are NOT doing business with data, spreadsheets, PowerPoint decks, or your specific products/services. You do business with people. And it’s the way you communicate with people that can add or detract from your success.

Moving forward, look at the next three words of The Sentence: People do business with people THEY KNOW, LIKE and trust.

“KNOW”: To be known means to get out there and network in your professional universe. It’s not “net-sit”. It’s not “net-eat”. It’s “net-WORK”.

“LIKE”: This is the word our blog will focus on. Recently Speak For Yourself® has contracted with some international organizations. As President of the company I have involved some Senior Associates and other trusted colleagues to meet the needs of our clients.

Who did I pick? Professionals that I not only know, but that I like.

Here’s the litmus test: Did I pick professionals to work on Speak For Yourself® Projects that I could ride from Dallas to either coast (1500 miles) in a Volkswagen Beetle? Yes – they’re in. No – they’re OUT. Of course, other factors come into play, but this litmus test comes first!

How is this meaningful for you and your business?

1. Be Likeable. Be the person that anyone would want to invite into a Volkswagen Beetle for a road trip.
2. Look for “likeability” when hiring others.

Photo ©:  123RF Stock Photo

© Karen Cortell Reisman, M.S., author of 3 books and President of Speak For Yourself®, works with decision makers on how to speak with gravitas. It’s all in how you speak for yourself. Karen also speaks about her cousin, Albert Einstein, in a message about hope, resilience and brassieres.

Read more at www.SpeakForYourself.com/blog

#PresentationSkills #BusinessCommunication #OrganizationalCommunication

Karen Cortell Reisman, MS, Executive Communication Author & Speaker