Walkathon in honor of Andrew Szabo with National Speakers Assoc buddies.

How to leverage Attention Economy

A compelling presentation and/or conversation is never just about the data. BUT your data has to be included. Your ticket to get heard above the noise: Use The Magic Power of Three concept.

Magic Power of Three in action

Andrew Szabo

Last weekend I attended a walkathon fundraiser for a fellow speaker and friend, Andrew Szabo. Andrew has ALS. As we all walked around a golf course to raise money and awareness around this terminal illness I asked, “Andrew, what are some lessons you can teach me that you’ve learned during this challenging journey?”

He responded, “After my diagnosis I met with a psychologist who said, ‘the best journeys I’ve witnessed are with those that have the Three F’s: Faith, Family and Friends.’”.

Observing the Magic Power of Three

You’ve heard me talk about using three categories, sections, silos, reasons, buckets to share your info during a speech or even on an email.

I’ve also asked you to be aware of when others use this strategy. It will instruct you on best ways to get your messages across.

Faith. Family. Friends.

The use of those three words elevates Andrew’s story to an unforgettable message with a wise reminder of what really matters.

Using the Magic Power of Three

On your next digital conversation or zoom meeting or in-person presentation – understand that your audience is multi-tasking, stressed and busy. I challenge you to use the Magic Power of Three to cash in on our limited attention economy.

Author: Karen Cortell Reisman is Founder of Speak For Yourself®, a communication consulting firm, and the author of 2 books on how to communicate. She lives in Dallas, Texas and is extremely fortunate to have faith, family and friends. 

© 2022 Karen Cortell Reisman, All rights reserved

Pin It on Pinterest