I select some personalized mailing labels and stickers online at Vista Print. You click on the cart expecting to go to the cart.
But wait! Before you enter your credit card, you see suggestions of other ways I can use my Speak For Yourself® logo. I love my logo! Do I want a mouse pad with my logo? Do I want coffee cups, postcards, or a shopping bag with my logo? Do you want these items with my logo?! I confess. I do select a few more items.
But wait! AFTER my purchase is complete …. here comes the Best Upsell Ever: You see a timer with this teaser, “For the next 9 minutes you can buy additional coffee cups, postcards, or shopping bags at a discount of 10%!” They do the math for you. You SEE your savings in front of your eyes. You can buy more of what you just bought for less $$. I confess. I buy more coffee cups.
How can you use this selling model?
Your customer/client has already purchased your service or gizmo. What else can you sell AFTER the sale? And how can you do this without appearing cheesy?
- You own a dental practice. Patient checks out after a cleaning and gets offered to pay upfront for three additional cleanings at a discount.
- You buy a Mercedes Benz. At purchase you are offered to buy three years of maintenance at a discount. (I’ve bought this twice.)
- You’re president of your professional association. You offer an All Access Pass for members to buy a year of monthly training sessions at a discount. (I’ve bought this many times and the upfront money saved our association during the pandemic.)
Try these Best Upsell Ever ideas. It’s not cheesy when you sell value.
Who wants a free Speak For Yourself® coffee mug? First two to leave a comment below saying “I want a Speak For Yourself® coffee mug!” will get one. We’ll take care of the shipping and handling.
© 2021 Karen Cortell Reisman, All rights reserved
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Add your comments here or contact me today to learn how I can share these concepts with you and your organization.
Karen Cortell Reisman, M.S., author of 2 books and President of Speak For Yourself®, works with decision makers on how to speak with gravitas. It’s all in how you speak for yourself. Karen also speaks about her cousin, #AlbertEinstein, in a message about hope, resilience and brassieres.
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