Why does it take organizations so long to figure out what I’ve been speaking about for the past 20 years?! The Dallas Morning News does extensive research annually and publishes a list of the Top 100 Places to Work in the DFW area.

Number ONE on the list of what matters most for the best places to work – CONNECTION.

What matters least, fifth on a list of five – PAY & BENEFITS.

Here are the middle three factors in this order of importance:

#2 – DIRECTION

#3 – EXECUTION

#4 – MY WORK

According to the DMN survey – connection looks like this: “I feel genuinely appreciated.” “My job makes me feel like I am part of something meaningful.” “I am confident about my future at this company.”

Being appreciated. Finding meaning. Creating ownership.

How do top rated companies work on this? It’s all in how they communicate.

Questions for you:

1. Do you appreciate your colleagues and team? How? Is it GENUINE?
2. Do you communicate how your vision creates something meaningful for your team and clients? Maybe you’re saving your clients money, headaches and time?
3. Do you embrace your team and communicate how your team helps create a solid future for the organization and themselves?