The commercial says, “Get a Lifestyle Lift”!
What does THAT mean? How do you get a lift to your life style?
On closer look, the ad has nothing to do with your life style. It has everything to do with your face!
Instead of saying: “Get a Facelift” this plastic surgery group advertises the operation as a “Lifestyle Lift”.
Rather than describe the function, the ad projects the outcome and benefit. Because you’re getting a facelift operation, you will get a “lift” to your life style.
Ok – that’s a promise and not a guarantee, and the ad could be confusing to some. But, it works for me. I never look at commercials and this one piques my interest.
Are you selling function or benefit to your end user? Go for the benefit. You will sell more.