Meh. Super Bowl LIX bored us.

So let’s focus on the two announcers in the broadcast booth: Kevin Burkhardt and Tom Brady.

• Kevin’s job – Report the play-by-play action.
• Tom’s job – Add the color commentary.

Kevin and Tom chatted, discussed and described the game and its nuances.

What does their duo effort have to do with you? Everything!

How do you get your formal, informal and digital messages to stick in the distracted and overwhelmed brains of your listeners?

You have to be both Kevin AND Tom AT THE SAME TIME. Think of yourself as the “play-by-play” announcer AND the “color” commentator.

Why?

• A compelling presentation is not just about the data.
• Your listeners will remember what you have said if, and only if, you add in the “color” to enhance your data.
• Your “color” includes your examples, props, metaphors, clever quotes, easy to understand stats, stories, analogies and humor.
• Unfortunately you can’t bring Tom along to add the “color” (and I’m not just referring to his gold watch!).
• Your job is to be both sports announcers.

The next time you do your million-dollar pitch become Kevin & Tom to ensure clarity, memorability and buy-in.

Your bottom line:

Even this dog gave up on the Chiefs!

Use this Sports Announcer example as your communication superpower whether you are presenting at a convention, or you are in your conference room talking with your SVPs, or you’re emailing your team.

PS:  I did pick the best commercial and shared Speak For Yourself® principles you can use modeled from that $8,000,000 ad. Have fun watching this commercial!

© 2025 Karen Cortell Reisman, All rights reserved 

Photo ©:  KCR took this lopsided photo of the TV screen at her brother-in-law’s Super Bowl party

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