1. Tell stories. Story telling = story selling. Your stories: the more specific – the more universal.
  2. Know and share your Value Proposition – good to be better but better to be different.
  3. Make strategic alliances. Help others make money. Be a trusted advisor.
  4. Clarify what you are/do and what you are not/don’t do. Figure out what problems you solve.
  5. Understand the 4 different generations in the marketplace & how to reach them.
  6. Laugh at yourself. You’re more approachable/believable.
  7. Understand your unconscious biases & practice inclusivity in subtle ways.
  8. Be implementable… now.
  9. Understand your audience/client Point of View. It’s not about you. It’s about what you solve for your buyer.

This list of timely and timeless communication habits has been inspired by my continuing education via the National Speakers Association and these brilliant speakers/consultants listed below.

Sources: Aldonna Ambler, Lenora Billings-Harris, Lois Creamer, Sally Hogshead, Anna Liotta, Scott McKain, Al Walker, Alan Weiss.

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© 2020 Karen Cortell Reisman, MS, Executive Communication Author & Speaker. All rights reserved.

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