Conversation yesterday with a new client ➜

Me: “Imagine you’re the ship and your audience is the harbor. If the ship misses the harbor it’s rarely the harbor’s fault. You need to understand your audience’s point-of-view to be able to meet their needs.”

Client: “Karen, you’re reminding me of five questions to ask to make sure you get audience buy-in. I didn’t create this list, but feel free to share.”

Me: “These are great! I’m going to blog about them!”

5 questions to ask to gain more business

1️⃣  What’s the problem your client is having?  ► Find it.

2️⃣  What’s the solution?  ► Know how to solve their issue.

3️⃣  What system can I offer for them to follow to solve the problem?  ► Know this and share it.

4️⃣  Do you have the credibility? ► Your audience needs to know that you’ve earned the right to be at their table via your credentials and experience. And there is a way to brag without bragging. I call these “credibility sprinkles” that you can toss in.

5️⃣  Is this a trusted relationship? ► It’s all about communicating trust.  People do business with people they know, like and trust. When you create relationship capital you increase your financial capital.

You’ll see a couple of hyperlinks in this article. Click on them to find short blogs drilling down even more on how to answer these great questions.

Thanks you, Dr. Wes Saade, for this blog’s inspiration.

© 2024 Karen Cortell Reisman, Speak For Yourself® CEO. All rights reserved.