A compelling presentation is NEVER just about your data.
4 questions to ask yourself – and answer (!) – before giving any speech
1️⃣ How much time do you have?
Your best friend when giving a presentation is your clock or timer.
- Don’t: glance at your watch while speaking – that’s distracting for you and your listeners.
- Do: prepare and practice your comments to fit within your time limit.
2️⃣ How much do they know or need to know about your topic?
Your stealth bomb on getting heard above the noise is all around meeting the needs of your audience.
- Don’t: underestimate or overestimate the topic knowledge level of your crowd.
- Do: your due diligence on finding out their interest, experiences, pain points and successes on whatever you are about to say.
3️⃣ So what? What’s in it for them?
My clients often miss this one: the ROI – the Return On Investment for your listeners.
- Don’t: forget to share this ROI, near the beginning of your remarks, out loud. Don’t: make it hard on your crowd to understand what they’ll gain from you.
- Do: tell us how you’ll solve some issue, help us be more efficient, save us time and headaches, improve our bottom line. Pick any of these that work for your message, or figure out how you will help us… and then tell us.
4️⃣ What do you want them to do, think, or feel as a result of your speech or digital message?
If you don’t move the conversation forward in some way, then whatever you’ve shared in your message is a waste of our time. One of my mentors, Jeanne Robertson, of blessed memory, was a humorist. Her Call To Action (CTA) was to make us laugh and help us find the humor around us, even when times are tough. Perfect.
- Don’t: leave us hanging!
- Do: understand your CTA and share that with us. What are our “next steps” after reading your email or listening to your message?
Next steps for you
Be compelling when you speak by sticking to your time limit, creating your message to meet the needs of your audience, sharing your ROI, and moving your conversation forward by adding your Call to Action.
#communication #speakforyourself #karencortellreisman