See pic explanation below.

You might recall last week’s post of a snake in our toilet at our ranch. 😱 This prompted my blog about dealing with the unexpected as a speaker.

Today’s focus: expecting the unexpected as a leader.

How do you, as business and nonprofit leaders, do damage control during a crisis?

4 Crisis Communication Strategies

1️⃣ Be timely. No communication when crisis hits the fan creates a huge vacuum that fills with fear, anger and confusion. You want to avert that mushrooming emotional effect by being accessible.

2️⃣ Be transparent. Share what you know and share what you don’t know. When my beloved mother suffered from what would become a terminal heart attack my sister and I sat in the waiting room for three weeks. As difficult as it was to hear, the medical community gave us their updates including the known and the unknown. We valued their clarity.

3️⃣ Be empathetic. Always, always, always. Try to understand the craziness from your team/board/department’s point of view. Communicate your concern for them and about them.

4️⃣ Be solution minded. Pet peeve: people who complain without any ideas on how to improve the situation. Don’t be one of those leaders. Bring your facts, context, and thoughts on how to handle your crisis.

🔢 THE PIC: Not to detract from the serious nature of many crises, this crisis happened because #HandsomeCowboyHusband had back surgery (a few years ago) that meant I had to clean the chicken coup. Pic key: bandana to ward off the fumes; gloves to handle the mess and my rhinestone necklace because … why not?

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