“Please tell my top team to stop doing ‘verbal vomit,’” pleaded my client who is president of a healthcare management company. What a visual!
If you are doing all the talking then you won’t know a thing about your team/prospect/clients. The negative spiral continues. You won’t be creating trust, you won’t be building relationships, and you won’t be selling your services, products or advice.
Know your target market and create relationships that are value-driven.
PROJECT YOUR POWER
Think “James Bond”. No matter how dire his circumstance he always looks dashing, has great posture, smiles, exudes charm and he lives for another sequel.
Are your nonverbal actions congruent with the info coming out of your mouth? Your effective eye contact, posture, and facial expression are vital components of projecting your power.
PROVIDE VALUE BY GIVING VALUE
Another client asked me, “When you speak to our company can you please make them realize that we are not ‘sales people’ BUT we are a continual resource to our clients?”
Bingo. Be a resource first. Then you will be the company they will use when it is time to buy. Continually provide current information to increase your repeat business ratio.
Your key to increasing your Return on Investment – communicate by creating relationships, projecting your power and providing value.
Photo ©: 123RF Stock Photo
© Karen Cortell Reisman, M.S., author of 3 books and President of Speak For Yourself®, works with decision makers on how to speak with gravitas. It’s all in how you speak for yourself. Karen also speaks about her cousin, Albert Einstein, in a message about hope, resilience and brassieres.
Read more at www.SpeakForYourself.com/blog.