“We’re wired for story”, begins Brene’ Brown as she shares one of her Rules of Engagement in her recent bestseller, Rising Strong: How the Ability to Reset Transforms the Way We Live, Love, Parent, and Lead.
Brown continues, “In a culture of scarcity and perfectionism, there’s a surprisingly simple reason we want to own, integrate, and share our stories of struggle. We do this because we feel the most alive when we’re connecting with others and being brave with our stories- it’s in our biology. The idea of storytelling has become ubiquitous. It’s a platform for everything from creative movements to marketing strategies. But the idea that we’re “wired for story” is more than a catchy phrase. Neuroeconomist Paul Zak has found that hearing a story-a narrative with a beginning, middle, and end-causes our brains to release cortisol and oxytocin. These chemicals trigger the uniquely human abilities to connect, empathize, and make meaning. Story is literally in our DNA.”
If you are a client and a reader of our blog you know I believe that stories make your messages stick. We have discussed story mechanics and how to make your stories relevant to your listeners.
Thank you, Dr. Randy Shoup, for sending me this quote and being the inspiration for today’s blog. You and Dr. Brene’ Brown help affirm my often stated plea to include more stories when you communicate in formal and informal situations. Storytelling is in your DNA.
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© Karen Cortell Reisman, M.S., author of 3 books and President of Speak For Yourself®, works with decision makers on how to speak with gravitas. It’s all in how you speak for yourself. Karen also speaks about her cousin, Albert Einstein, in a message about hope, resilience and brassieres.
Read more at www.SpeakForYourself.com/blog.
Did you know that we also work 1:1 with decision makers on overcoming the fear of public speaking? Click here: http://www.karencortellreisman.com/seminar-what-i-didnt-say.html