We’ve explored several aspects of communication, including channel-based strategies (think Snapchat), content-based strategies (think GIFs and memes), and theory-based strategies (think Uses and Gratifications Theory) in order to equip ourselves with the tools and tips to communicate effectively with Read more [...]
We’ve talked about cutting through the clutter to overcome Millennials’ short attention spans, and we looked at GIFs and Snapchat as key strategies to communicate your message.
Now, let’s see how you can apply one of the leading communication models in the study of communications: The Uses Read more [...]
Nick Cicero has written the eminent article about Snapchat engagement metrics, and the facts about Snapchat usership are staggering. Consider total views:
Snapchat - 6 Billion Daily Video Views – Mobile
Facebook - 8 Billion Daily Video Views – Desktop & Mobile
YouTube - 4 Billion Daily Video Read more [...]
According to CDC research, the percentage of children with an ADHD diagnosis continues to increase, from 7.8% in 2003 to 11.0% in 2011.* That’s a 41% increase in just 8 years, and there’s no sign of slowdown.
Here's a few other statistics**:
The average attention span in 2015: 8.25 seconds
The Read more [...]
In this special guest series, Brett Reisman presents ways to get your message through to millennials.
Millennials like me were raised in the digital age. It’s fast. The new currency of engagement is measured in likes, views, retweets, comments, and time spent on-site. Netflix and DVR castrated television. Read more [...]