The Study: In 2014 researchers studied the role of communication when treating chronic pack pain. Half the patients received mild electrical stimulation. The other half received a placebo treatment.
The study gets more interesting --- each group was subdivided in half. One half received limited conversation Read more [...]
We’ve explored several aspects of communication, including channel-based strategies (think Snapchat), content-based strategies (think GIFs and memes), and theory-based strategies (think Uses and Gratifications Theory) in order to equip ourselves with the tools and tips to communicate effectively with Read more [...]
We’ve talked about cutting through the clutter to overcome Millennials’ short attention spans, and we looked at GIFs and Snapchat as key strategies to communicate your message.
Now, let’s see how you can apply one of the leading communication models in the study of communications: The Uses Read more [...]
Nick Cicero has written the eminent article about Snapchat engagement metrics, and the facts about Snapchat usership are staggering. Consider total views:
Snapchat - 6 Billion Daily Video Views – Mobile
Facebook - 8 Billion Daily Video Views – Desktop & Mobile
YouTube - 4 Billion Daily Video Read more [...]
In this special guest series, Brett Reisman presents ways to get your message through to millennials.
Millennials like me were raised in the digital age. It’s fast. The new currency of engagement is measured in likes, views, retweets, comments, and time spent on-site. Netflix and DVR castrated television. Read more [...]