We’ve talked about cutting through the clutter to overcome Millennials’ short attention spans, and we looked at GIFs and Snapchat as key strategies to communicate your message.
Now, let’s see how you can apply one of the leading communication models in the study of communications: The Uses Read more [...]
Nick Cicero has written the eminent article about Snapchat engagement metrics, and the facts about Snapchat usership are staggering. Consider total views:
Snapchat - 6 Billion Daily Video Views – Mobile
Facebook - 8 Billion Daily Video Views – Desktop & Mobile
YouTube - 4 Billion Daily Video Read more [...]
In this special guest series, Brett Reisman presents ways to get your message through to millennials.
Millennials like me were raised in the digital age. It’s fast. The new currency of engagement is measured in likes, views, retweets, comments, and time spent on-site. Netflix and DVR castrated television. Read more [...]
Mark Twain once said, “It takes me a good two weeks to prepare for an impromptu speech.” As I conclude this 7-part series on how to think on your feet (all the blogs are really short!), here’s the overall answer: By using categories, your listeners will have a better chance of remembering your Read more [...]
Thinking On Your Feet Tip #6
Use the point-of-view method. Discuss your topic from various points of view; such as, your marketing department, your financial department, and your customers’ desires. Or, the point of view from your boss, your team, and your competitor. Or, on a personal front if Read more [...]