We’ve explored several aspects of communication, including channel-based strategies (think Snapchat), content-based strategies (think GIFs and memes), and theory-based strategies (think Uses and Gratifications Theory) in order to equip ourselves with the tools and tips to communicate effectively with Read more [...]
We’ve talked about cutting through the clutter to overcome Millennials’ short attention spans, and we looked at GIFs and Snapchat as key strategies to communicate your message.
Now, let’s see how you can apply one of the leading communication models in the study of communications: The Uses Read more [...]
Nick Cicero has written the eminent article about Snapchat engagement metrics, and the facts about Snapchat usership are staggering. Consider total views:
Snapchat - 6 Billion Daily Video Views – Mobile
Facebook - 8 Billion Daily Video Views – Desktop & Mobile
YouTube - 4 Billion Daily Video Read more [...]
A colleague just sent me this email:
You and I were talking on the phone many years’ back and you brought to my attention that I had cleared my throat WAY too many times during our conversation and that I might want to go see an ENT doctor.
I finally got diagnosed. I had NO airway to speak Read more [...]
She really isn’t my “aunt”; but you call very close family friends by ‘aunt’ and ‘uncle’ where I grew up. I’ve known Aunt Hermine my whole life. She was in the inner circle of my parents’ social life.
Adjectives for Aunt Hermine -- positive, wise, and gracious.
After my Mom Read more [...]