We’ve explored several aspects of communication, including channel-based strategies (think Snapchat), content-based strategies (think GIFs and memes), and theory-based strategies (think Uses and Gratifications Theory) in order to equip ourselves with the tools and tips to communicate effectively with Read more [...]
We’ve talked about cutting through the clutter to overcome Millennials’ short attention spans, and we looked at GIFs and Snapchat as key strategies to communicate your message.
Now, let’s see how you can apply one of the leading communication models in the study of communications: The Uses Read more [...]
Nick Cicero has written the eminent article about Snapchat engagement metrics, and the facts about Snapchat usership are staggering. Consider total views:
Snapchat - 6 Billion Daily Video Views – Mobile
Facebook - 8 Billion Daily Video Views – Desktop & Mobile
YouTube - 4 Billion Daily Video Read more [...]
Your message comes alive when you add stories.
Incorporate these 4 Must-Have elements when telling any story – whether at your Executive Retreat, your networking event, your son’s Bar Mitzvah, or a cocktail party holding your dry apple martini.
Story Element #1: Context – State the necessary Read more [...]
We remember your stories and the points relevant to us (read Blog #1 in this series for rules around this concept - http://karencortellreisman.com/blog/how-to-tell-a-story-part-one-in-a-series/ IF you don’t make these mistakes.
Storytelling Mistake #1: Telling too much info – TMI. Embrace your Read more [...]