VISUALS: Design Tips
- Use bullets and phrases, not sentences.
- Use parallel structure. For example – start every bullet with a verb, or a noun, or a preposition – be consistent. (This list begins with verbs.)
- Leave some blank space.
- Use a font size greater than 32. Use the same font that appears in all of your collateral material on website and hard copy.
- Add titles that make sense to you and your audience. For example – a great speech has three main points/categories/reasons. Can you use those same three points/categories/reasons as your visual headings?
- Craft one thought per visual. Do not try to tell your entire presentation off of one slide.
- Remember the Titanic. Bring a backup (either computerized or hard copy).
Karen Cortell Reisman, M.S., author of 3 books and President of Speak For Yourself®, works with organizations on how to communicate to make more money. It’s all in how you speak for yourself. Read more at www.SpeakForYourself.com/blog/